Digital Marketing

A Digital Marketing Strategy is essential for any business that wants to get found online for their products or services. Integris can work with you to integrate a strategy into your existing marketing plans, including goal setting, market segmentation and customer profiling. Our Digital Marketing Consultant, Jon Exton, can help to convert your strategy into tactics and boost your social media engagement through creative content for your pages and targeted advertising campaigns.

An effective website with calls to action and conversion goals is the foundation for a positive strategy and we can design a website that meets your requirements or develop the existing one you have. Apps are also high on the list of customer expectations and we can customise an app for Apple and Google Play stores to your needs.

Our digital services cover a range of services that can integrate effectively with an editorial publishing calendar.

  • Social Media Training - Bespoke training in social media to cover platform management, content creation and social strategy.
  • Social Media Management – Plan an effective strategy for managing social media accounts and engaging with your target audiences with creative regular content.
  • Social Media Advertising – Targeted social media advertising through the main channels including Facebook, Instagram, Twitter, LinkedIn, YouTube and Pinterest.
  • Photography / Videography – Regular visits from a photographer or videographer to capture key moments for your business from promotional videos to short, quirky videos for your social media pages.
  • Google AdWords – Targeted advertising campaigns based on the keywords and phrases associated with your business, focusing on the search and display networks with Google.
  • Search Engine Optimisation (SEO) – Optimising pages for SEO to ensure you are getting found for the key searches on Google in your area.
  • App development - Bespoke apps based on your branding and website, including geofencing and loyalty schemes.
  • Web Design – Engaging websites to draw your customers in and encourage enquiries or sales in an ecommerce store.
  • Graphic Design – From logos to promotional marketing materials, branding is important to create the right impression with customers.
  • Blogging - Blogs are great for SEO and to keep your customers engaged with your website. They help with repeat business and brand awareness.
  • Influencer Outreach – There are many influencers out there speaking direct to their fans and followers every day. We can contact them on your behalf and make arrangements for promotional campaigns and mentions on their social media accounts.

For all digital enquiries, please contact This email address is being protected from spambots. You need JavaScript enabled to view it.

Consumer PR

  • Increase brand awareness
  • Increase sales - grab attention
  • Build a positive relationship with stakeholders

What do you want to get out of a consumer PR campaign… the simple answer is more. More enquiries, more visitors, more traffic, more sales, more listings and more customers. You want to increase positive interactions with stakeholders through building positive relationships with them. However, to build these relationships, companies must do more than just talk online. They must make a plan to attract customers, explain what makes their brand stand out, grow relationships and keep that interest.

We as consumer PR professionals take steps to increase connections with customers. We do this by creating innovative content which attracts attention, interaction and re-sharing. We will get the word out to the media to increase brand awareness and ultimately improve your bottom line.

 

Franchise – Services

Integris Communications is a PR franchise specialist, with over 14 years of experience working within the franchise sector.

With so many franchise opportunities available how do you attract the right attention for your brand?

Every day journalists are being bombarded with information about new franchises. Choosing the right agency to help raise your profile is crucial. You need a PR agency that understands the franchise sector and its drivers.

We know the positive impact that targeted, cost-effective PR can have on a franchise and its growth potential.

Franchise brands we have worked with include:

  • Smart Cartridge
  • Select Appointments
  • Baguette Express
  • Jim's Mowing
  • Kung Fu Schools,
  • Dr Fix
  • Tutor Doctor
  • Easy Way (to quit smoking)
  • Raring2Go!
  • Signarama
  • Right at Home
  • IRT Surveys 

We are a supplier member of the British Franchise Association (bfa) and handle media relations for Scottish Franchise Week under the auspices of the bfa.

We also work closely with Edinburgh-based Platinum Wave, one of the UK's leading independent franchise consultancies who can advise on all aspects of establishing, growing and developing a franchise network both in the UK and internationally. For more information please visit www.platinumwave.co.uk.

We can offer franchisors and franchisees a one stop shop for all marketing communications services including:

  • Media Relations
  • Copywriting
  • Case Studies
  • Features
  • Advertorials
  • Advertising
  • Web Site Design
  • Search Engine Optimisation
  • Collateral Design & Production
  • Brochures
  • Franchise Prospectuses
  • Exhibition Materials
  • Sales Literature

We offer special introductory deals for all new franchise clients.

For a free, no obligation consultation please contact us today on 0131 257 4567 or email This email address is being protected from spambots. You need JavaScript enabled to view it.

Testimonials

Chris O'Brien, Sales & Marketing Manager, Rainbow Technology Systems:

“We have been working with Integris since the birth of our company around 2.5 years ago, and before that he represented the company that Rainbow broke away from. As we are a start-up company it has been very important to make an impact in our industry and get our name out there, and Mike has played a key role in this. He does a very good job of grasping the message that we want to convey and finding outlets for it.

"The way we tend to work together is that we meet every few weeks and go over upcoming opportunities and requirements, as well as discussing latest news from our company that we may want to share. Mike will come back with suggestions and feedback and set up outlets, and then after discussion about topics he will typically produce first drafts of copy that I can review and edit before publication. Mike also brings suggestions about tradeshows we may want to attend, and sets up meetings and interviews with industry press at these events, as well as supplying press packs for distribution.

"We view Integris as an extension of our team, and I would I have no hesitation in recommending them."


Suzie McCafferty, Managing Director, Platinum Wave (independent franchise consultancy):

“I have been working with Mike Reynolds of Integris Communications for around 14 years during which time he has looked after the PR for my own companies as well as a number of my clients. During this time he has prepared everything from features, press releases, case studies, expert pieces and so on.

"I wouldn’t hesitate in recommending Integris, Mike is an extremely professional and loyal person to work with.”

Chris Charles, General Manager, Direct Save Telecom:

"Integris has been a pleasure to work with. Great copy, great coverage and excellent value for money."


Dr. Ken Sutherland, President, Toshiba Medical Visualization Systems:

"Integris helped introduce core Product Management concepts and functions, which has been instrumental in transforming how we approach product development and prioritisation; we have since exported the concept to other parts of Toshiba's Medical Systems Division.

"We expanded our engagement with Integris to include marketing support for a key recruitment marketing program, which also worked very well for us.

"I would not hesitate to recommend them." ...


Richard Watson, Managing Director, Rapier Systems:

"Fast growing businesses like ours need to be able to depend on the services of a good PR partner to help punch above our weight. There is little doubt that Integris continues to help us achieve this."