Brand Positioning

Brand Positioning

Enhance your Reputation

Brand positioning is not what you say about your organisation, it is what people think, feel and say about your company. Brand positioning is the process of positioning your brand in the mind of your customers, letting them know what sets your business apart from the rest.

All our campaigns are carefully planned and researched, and are geared towards educating your stakeholders to improve confidence and trust. A strong brand positioning strategy is an absolute must for all businesses striving for success. It is essential to set tactics and goals, and plan what are you trying to do and ho you are trying to communicate with.

When you’re deciding how to position your brand in the marketplace, you need to tailor your strategy to highlight your product’s competitive advantage and what differentiates your company from your competitors.

We will help you ask the why, where and when – and then build a strategy which will maximise exposure.

Questions you need to ask:

  • Who is your target customer?
  • What’s your product or service category?
  • What’s the greatest benefit of your product or service?
  • What’s the proof of that benefit?

A unique brand positioning strategy is critical to making a statement, grabbing your target audience’s attention, and successfully growing your brand.


Please note that Integris Marketing Group is a trading style of Integris Communications Ltd

We view Integris as an extension of our team, and I would I have no hesitation in recommending them
Chris O’BrienSales Manager, Rainbow Technology Systems
Integris has been a pleasure to work with. Great copy, great coverage and excellent value for money
Chris CharlesGeneral Manager, Direct Save Telecom
I would not hesitate to recommend them.
Dr. Ken SutherlandPresident, Toshiba Medical Visualization Systems
I wouldn’t hesitate in recommending Integris, Mike is an extremely professional and loyal person to work with
Suzie McCafferty,Managing Director, Platinum Wave